Bella Amie is owned and operated by two friends, Natalie Kinsch and Heidi Bruden and was born out of a great friendship and love for fashion. The name Bella Amie was chosen because of our Italian and French heritages, with “Bella” meaning beautiful in Italian and “Amie” meaning friend in French. It represents the importance of our friendship as well as those we hope to make along the way.

Natalie is the mother of two beautiful children and has been married to R.D. for 13 years. She grew up in Wisconsin and has lived in the valley for over 16 years. Natalie loves to stay fit and spends a lot of her free time outdoors, hiking, running and doing a triathlon from time to time.

Heidi also has two beautiful children and has been married to Bob for 12 years. She has grown up here in Phoenix. She attended Arizona State, taught elementary school and has worked alongside her husband running his business for over ten years. Heidi loves good wine, a good read and good friends.